# Anvil Marketing Co > Forging Solid Brands --- ## Pages - [Portfolio](https://anvilmarketingco.com/portfolio/) - [Dillard-Jones](https://anvilmarketingco.com/dillard-jones/) - [Clever](https://anvilmarketingco.com/clever/) - [Wine Time Bluffton](https://anvilmarketingco.com/wine-time-bluffton/) - [Cottage Group](https://anvilmarketingco.com/cottage-group/) - [Social Media Marketing](https://anvilmarketingco.com/social-media-marketing/) - [Graphic Design & Print Production](https://anvilmarketingco.com/graphic-design-print-production/) - [Brand Development](https://anvilmarketingco.com/brand-development/) - [Website Design & Development](https://anvilmarketingco.com/website-design-development/) - [Photography & Video Production](https://anvilmarketingco.com/photo-video/) - [Paid Advertising](https://anvilmarketingco.com/paid-ads/) - [Hubspot Marketing](https://anvilmarketingco.com/hubspot/) - [Portfolio](https://anvilmarketingco.com/portfolio-old-2/) - [Raffle Signup](https://anvilmarketingco.com/raffle/) - [Careers](https://anvilmarketingco.com/careers/) - [Blog](https://anvilmarketingco.com/blog/) - [Grand Opening](https://anvilmarketingco.com/grandopening/) - [Contact](https://anvilmarketingco.com/contact/) - [Services](https://anvilmarketingco.com/services/) - [About](https://anvilmarketingco.com/about/) - [Anvil Marketing Co](https://anvilmarketingco.com/) - [Privacy Policy](https://anvilmarketingco.com/privacy-policy/) --- ## Posts - [Smart Google Ads Strategies for Luxury Businesses](https://anvilmarketingco.com/smart-google-ads-strategies-for-luxury-businesses/) - [Why SEO is Still an Important Marketing Strategy for 2024 and Beyond](https://anvilmarketingco.com/why-seo-is-still-an-important-marketing-strategy-for-2024-and-beyond/) - [The Importance of UX Focused Website Design](https://anvilmarketingco.com/the-importance-of-ux-focused-website-design/) - [Why Local Marketing Agencies Have a Competitive Edge](https://anvilmarketingco.com/why-local-marketing-agencies-have-a-competitive-edge/) - [Knowing Your Best SEO Keywords Can Boost Your Greenville Business](https://anvilmarketingco.com/knowing-your-best-seo-keywords-can-boost-your-greenville-business/) - [Your Local Greenville Business Doesn't Need TikTok](https://anvilmarketingco.com/your-local-greenville-business-doesnt-need-tiktok/) - [How Customized Digital Marketing Saves You Time, Money and Wasted Effort](https://anvilmarketingco.com/how-customized-digital-marketing-saves-you-time-money-and-wasted-effort/) - [Google Ads: How a PPC Agency Can Quickly Get You Leads for Your Luxury Business](https://anvilmarketingco.com/google-ads-how-a-ppc-agency-can-quickly-get-you-leads-for-your-luxury-business/) - [How to Know Your SEO and Google Ads Are Working for You](https://anvilmarketingco.com/how-to-know-your-seo-and-google-ads-are-working-for-you/) - [Investing vs. Spending In Marketing Your Luxury Business](https://anvilmarketingco.com/investing-vs-spending-in-marketing-your-luxury-business/) - [For Greenville Luxury Brands, Being Consistent is Better Than Being Loud](https://anvilmarketingco.com/for-greenville-luxury-brands-being-consistent-is-better-than-being-loud/) - [How Drone Video Footage Gives Your Luxury Business a Unique View](https://anvilmarketingco.com/how-drone-video-footage-gives-your-luxury-business-a-unique-view/) - [Elements of a Well-Rounded Marketing Strategy for Your Luxury Greenville Business](https://anvilmarketingco.com/elements-of-a-well-rounded-marketing-strategy-for-your-luxury-greenville-business/) - [So What Exactly Is In A Luxury Business Style Guide?](https://anvilmarketingco.com/so-what-exactly-is-in-a-luxury-business-style-guide/) - [Why Investing in Your Marketing During a Slower Economy Makes "Cents" (and Dollars!)](https://anvilmarketingco.com/why-investing-in-your-marketing-during-a-slower-economy-makes-cents-and-dollars/) - [Not In Love with Your Greenville Luxury Business Anymore? It Could Be Your Marketing](https://anvilmarketingco.com/not-in-love-with-your-greenville-luxury-business-anymore-it-could-be-your-marketing/) - [Why Luxury Businesses Need a Comprehensive Marketing Strategy](https://anvilmarketingco.com/why-luxury-businesses-need-a-comprehensive-marketing-strategy/) - [Brand Cohesiveness for Luxury Greenville Businesses](https://anvilmarketingco.com/brand-cohesiveness-for-luxury-greenville-businesses/) - [Your Greenville Luxury Business Can Massively Scale in 2024 — With the Right Marketing](https://anvilmarketingco.com/your-greenville-luxury-business-can-massively-scale-in-2024-with-the-right-marketing/) - [Scaling Your Luxury Business Alongside Greenville’s Explosive Growth](https://anvilmarketingco.com/luxury-business-alongside-greenvilles-explosive-growth/) - [Why Professional Photography and Video Production is a Must for Bespoke Luxury Brands](https://anvilmarketingco.com/professional-photo-video-luxury-brands/) - [Lost in a Sea of Social Media Confusion? Here’s How to “Get Rescued!”](https://anvilmarketingco.com/social-media-confusion-management-greenville-sc/) - [Benefits of Marketing for the Greenville Real Estate & Development Industry ](https://anvilmarketingco.com/benefits-of-marketing-for-the-greenville-real-estate-development-industry/) - [Your Brand is Not Just a Logo: Unveiling the Power of Branding](https://anvilmarketingco.com/brand-not-just-logo/) - [Lost or Found? Top Ways to Amplify Your Local Business on Google](https://anvilmarketingco.com/local-business-seo-ppc/) - [Greenville Marketing Agency Tips: 5 Ways to Streamline Your Social Media Management](https://anvilmarketingco.com/greenville-marketing-agency-tips-5-ways-to-streamline-your-social-media-management/) - [Greenville Marketing Agency Tips: Top 5 Website Must-Haves in 2023](https://anvilmarketingco.com/greenville-marketing-agency-tips-top-5-website-must-haves-in-2023/) - [DIY Marketing vs Agencies in Greenville SC](https://anvilmarketingco.com/diy-marketing-vs-agencies-in-greenville-sc/) - [Anvil Marketing Co. Grand Opening Party! Wed. 4/26](https://anvilmarketingco.com/anvil-marketing-co-grand-opening-party-wed-4-26/) - [New Office Vibes: Top Marketing Agency Coming to Greenville's West Village](https://anvilmarketingco.com/top-marketing-agency-coming-to-greenvilles-west-village/) --- # # Detailed Content ## Pages Portfolio Browse some of the award-winning work we've completed for our clients. https://vimeo. com/925956814 Case Studies Video Production Portfolio Most marketing agencies rely on outsourcing for their client's multimedia content needs. One of the many things that set Anvil Marketing Co apart is our professional in-house photo & video production team. Take a look at a some of our recent cinematic work. Play Play Play Play Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- CASE STUDY Dillard-Jones Builders As the premier luxury home builder for the fabled Carolinas, Dillard-Jones could only trust their marketing to the experts at Anvil for long term success. Facebook Instagram Link BRANDING & DESIGN A timeless and traditional logo featuring the Dillard’s beloved labrador, paired with their all-inclusive tagline of “Design | Build | Dwell | Maintain” encompasses the homegrown and friendly, white-glove service you’d expect from a brand as prestigious as Dillard-Jones. https://vimeo. com/838288748? share=copy Photography & Videography Eye-candy might be the best way to accurately describe the stunning photography you’ll see when viewing Dillard-Jones’ galleries of custom homes and divinely-inspired interiors. Expertly navigated drone and storytelling-style videography shows prospective buyers every last artistic detail in their building process. Social Media Showcasing the craftsmanship Dillard-Jones is known for and making it engaging and conversational was the goal for this brand’s social media strategy. WEBSITE REFRESH & OPTIMIZATION A sophisticated website that was still user-friendly and richly saturated with amazing photography and captivating copy was exactly what Dillard-Jones required to attract and convert browsers to buyers. See Website Back to Portfolio --- CASE STUDY Clever Transforming storage spaces into luxurious designer statements that are functional, beautiful and unforgettable is Clever’s trademark. Giving this innovative closet and cabinet interior design specialty company the marketing to match was Anvil’s. Facebook Instagram BRANDING & DESIGN Clever’s brand persona is one of chic, livable elegance. Think minimalist, clean and accessible rather than sparse or cold. Pops of color and personality are threaded throughout an earthy, organic palette that captures the eye while still feeling cozy. Social Media Spotlighting the latest design trends, along with showing their audience how organization is indeed a beautiful thing, are two of the main goals Anvil incorporated into Clever’s message for Facebook and Instagram. CUSTOM WEBSITE DESIGN Visiting Clever’s website feels like you might have just walked into your dream closet or chef’s kitchen. Muted, organic hues married to a modern, fairly minimalist canvas with the main focus on Clever’s breathtaking gallery was top of mind in Anvil’s design. See Website Back to Portfolio --- CASE STUDY Wine Time Bluffton As everyone’s local new favorite “uncork, sip, nibble and stay awhile” gathering place, Wine Time Bluffton reached out to Anvil for marketing that could be as irresistible as their sommelier's favorite Malbec and gruyere pairing. Facebook Instagram Link BRANDING & DESIGN Wine Time Bluffton needed a logo and graphics that reflected their friendly, casual, slightly quirky yet sophisticated and decidedly unstuffy vibe. Anvil delivered a clean white, black and merlot-hued palette and whimsical designs that resonated with their organically hip and down-to-earth customers. https://vimeo. com/838287520? share=copy Photography & Videography As a specialty wine bar and small plates eatery, Wine Time Bluffton required photos and video as warm and welcoming as their well-known hospitality. From curated charcuterie boards worthy of being called a work of art, to swirling wines by the glass, this Southern-style “Cheers” uncorked its potential with rich and inviting visuals. Social Media From highlights like special events, fundraising for local nonprofits, or featuring their latest wine tastings or menu items, Wine Time Bluffton’s social media lets everyone know what’s happening at their favorite gathering place! With every post, the simple social media strategy Anvil created for Wine Time Bluffton engages customers and builds community. CUSTOM WEBSITE DESIGN A beautiful color scheme, rich photo galleries, and easy to navigate copy & design delivered a well-rounded user experience to tempt wine lovers near and far to visit Wine Time Bluffton. See Website Back to Portfolio --- CASE STUDY Cottage Group As a one-of-a-kind custom builder of smart-sized luxury homes, Cottage Group needed the marketing assets to match their bespoke brand. Facebook Instagram Link BRANDING & DESIGN From their iconic logo of the fabled Southern Oak, to their glorious “look books” that show prospective clients the beauty of their homes, Anvil delivered with the right mix of traditional aesthetics and modern sensibilities. https://vimeo. com/855494864/0d5f6b1496? share=copy Photography & Videography Stunning photography and videography are the cornerstones of branding for a company like Cottage Group. Journalistic yet artfully styled photos and expertly shot and edited drone footage are delivered like a long awaited love letter from a client’s future home. And are two of Anvil’s enviable specialties. Social Media As the “town square” of the Internet, social media engagement is crucial for showcasing Cottage Group’s bold yet refined brand. For their Instagram and Facebook community, Anvil created the right balance between education and showcasing their model homes in every campaign. CUSTOM WEBSITE DESIGN From gorgeous graphics to storytelling copy, SEO, custom interactive floorplan portfolio and more, Anvil crafted a website worthy of the tailored yet casual refinement Cottage Group is known for. See Website Back to Portfolio --- Social Media Marketing We provide social media management services that engage your audience with organic and paid campaigns, provide improved customer service, and assist in review acquisition. Build a social strategy to engage your audience, grow your business, demonstrate value and communicate your culture let's connect anvilmarketingco Happy Hour with Anvil series coming soon... Get to While social media is a powerful tool, print colla On Friday the Greenville community and surrounding Obsessed with these custom pencils we designed for So excited for these two to join our team and make Whether it's a special event, a brand launch, or j Behind the scenes with Anvil Marketing! Watch our The faces of the Anvil Marketing Teams' furry frie Behind the scenes this week, capturing 4th of July Secrets out... we are good at what we do! Huge We're not just forging your brand, we're fortifyin Ever wonder why some videos lack that vibrant pop? From smartphones to desktops, accessibility is key We're not your average marketing agency - we put r May was all about getting out of the office and on Don’t worry, you can live here vicariously through Load More Follow on Instagram This error message is only visible to WordPress admins Error: Access Token is not valid or has expired. Feed will not update. API error 100: Unsupported request - method type: getDirections on how to resolve this issue Social Media that Benefits Your Business In addition to content creation, we believe in the power of data-driven... --- Graphic Design & Print Production We offer brand and sales collateral, business cards, promotional/swag items, direct mail & more. Design professional print collateral, advertisements and other media to boost your business let's connect Print Production Experts Every detail matters when it comes to brand representation, and our team of skilled designers understands this whole heartedly. From direct mail, to printed brochures and look books, we craft each print piece with a keen eye for typography, color harmony, and overall visual hierarchy. Graphic Design for Digital & Traditional Mediums At Anvil, we believe that design is an art form. Our team of talented designers combines creativity with technical expertise to bring your brand's vision to life. From creating stunning website layouts to designing eye-catching social media graphics, we provide a comprehensive range of digital design solutions that will help your luxury brand shine in any digital landscape. Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- Brand Development We forge your brand... then we fortify it! We offer logos, brand packages & guidelines, graphic design, business listing & reputation management, BBB accreditation & more. Your brand is the face of your business, representing its values, mission, and personality let's connect Craft Your Identity At Anvil, we specialize in crafting unique and memorable brand identities that resonate with your target audience. From logos and iconography to curated brand experiences, we elevate your brand to the highest level. Let us be your trusted partner in creating an identity that not only captures attention but leaves a lasting impression. Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- Website Design & Development We offer cutting edge websites, hosting, copywriting, UI/UX optimization & more. Professionally represent your brand voice, rank on Google & convert visitors into customers let's connect What Differentiates an Anvil Website? Websites built by Anvil Marketing Co. incorporate original, well-crafted copy and photography, modern mobile-friendly design, fast-loading and secure functionality, intuitive navigation, and tantalizing CTAs & forms. Sleek and stylish but not overly flashy. Effective but not boring. Anvil recognizes your website is a vitally important tool to help your business succeed, not just a digital brochure. Websites that Rank, Convert & Look Great From design and development, to hosting, SEO, copywriting, photography/videography and third-party integrations—we do it all. The Anvil team will work with you to craft a stunning website with full transparency and active communication. Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- Photography & Video Production Our digital production services include videography, photography, drone work, animation, and special effects. Present your business in the best light with professional quality photography and videography let's connect Video Production Portfolio Luxury brands deserve visuals as stunning as their products. From styled product shoots to breathtaking on-location and architectural walk-throughs, we create visuals that exceed expectations. At Anvil, our photography and videography services capture the essence of your entire brand. Play Play Play Play Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- Paid Advertising Immediately begin building brand awareness, reaching audiences on Google with optimal search intent, and targeting your ideal customer base on social media. Reach your target audience with Google, social and traditional print advertising let's connect Google Search Ads (PPC) For most industries, Google search is the top way an audience finds you. Blitz your way to the top of the rankings with strategically optimized and targeted Google Ad campaigns to get valuable eyes on your website, brand and product. Traditional Print Advertising Print is far from dead, especially for higher-end and more traditional audiences. From billboards to magazines, Anvil has extensive experience helping our clients design attention-demanding ads and hone in the right publications and venues to reach their target audience and build brand awareness. Facebook & Instagram Ads The other primary source of paid online visibility is social media advertising. These powerful, hyper-targeted tools allow you to reach your target audience down to their demographics, interests, location, group affiliations and more. Drive Traffic to Boost Sales Google advertising drives targeted traffic, capturing users actively seeking products/services. Print advertising builds local trust and brand awareness, appealing to specific demographics. Social media advertising fosters engagement, leveraging platforms for widespread visibility and increased sales. Combining these channels strategically maximizes the impact on sales, offering a comprehensive approach to reaching and converting potential customers. Contact Anvil Marketing Co today to build a comprehensive advertising strategy! Contact Us Curious how we can help ignite your brand? Let's put a few irons in... --- HubSpot Marketing As a HubSpot Partner, Anvil Marketing Co offers HubSpot CRM integration into your business's workflow to optimize your sales and client retention strategies, including email marketing automation, in-depth tracking and analytics, lead management and more. Turbocharge your sales pipeline with the power of HubSpot marketing automation & lead management let's connect What can HubSpot do for my business? HubSpot creates an integrated approach to marketing. It seamlessly syncs your marketing and sales efforts, bringing your teams together on a platform that unifies your data. It allows you to establish deeper connections with your customers leading to tangible results. HubSpot improves your marketing and sales endeavors by allowing you to make strategic business decisions based on essential data. HubSpot's advanced marketing reporting tools empower you to comprehend your customer journey, monitor campaign performance, and enhance ROI through data-informed choices. As a HubSpot Partner, Anvil can help onboard your business, build out your funnels and automations, import and monitor your marketing channels, and build a cohesive marketing strategy backed up by data. Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- Previous slide Next slide Anvil Marketing Co Portfolio Print Media, Websites, Social Media, Photography, Videography and more. Take a look at what we can do. Video Production Portfolio Most marketing agencies rely on outsourcing for their client's multimedia content needs. One of the many things that set Anvil Marketing Co apart is our professional in-house photo & video production team. Take a look at a some of our recent cinematic work. Play Play Play Previous Next --- Grand Opening Raffle X 2 Step 1Share your contact info X 1 Step 2Follow us on Facebook X 1 Step 3Follow us on Instagram View this profile on Instagram Anvil Marketing Co (@anvilmarketingco) • Instagram photos and videos --- Careers We're dedicated to finding great local talent! Check out our current job openings. Job Openings Keywords Location Remote positions only Freelance Full Time Internship Part Time Temporary Your browser does not support JavaScript, or it is disabled. JavaScript must be enabled in order to view listings. Load more listings Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- THE FORGE Welcome to our blog! Check out the latest news, tips and marketing updates from our expert team. --- Grand opening Join us for our Grand Opening Party, complete with food, drinks, music and giveaways. Enter your info below to get the invite! Name*(Required)Email*(Required) Phone gform. initializeOnLoaded( function {gformInitSpinner( 1, 'https://anvilmarketingco. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_1'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_1');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_1'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_1'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_1'). val;gformInitSpinner( 1, 'https://anvilmarketingco. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. 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Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Facebook-f Instagram Linkedin-in Google Let's explore the possibilities... --- Services Anvil Marketing Co offers a full range of services including digital marketing, brand creation, photography, digital and print production, UX-focused website development, analytics & more. We create epic brands, compelling websites, breathtaking visuals, and engaging marketing campaigns Take a Look DIGITAL MARKETING IN GREENVILLE We'll drive traffic to you using an array of digital outreach techniques—so you can focus on your business. Our digital marketing services include boosted traffic & conversions, SEO (Search Engine Optimization), website optimization, email marketing, marketing automation and more. PHOTO & VIDEODisplaying your work, product or business in a professional way maximizes the potential for conversions and customer trust. Our digital production services include videography, photography, animation, and special effects. PAID ADVERTISINGHit the ground running with a paid advertising campaign to see immediate results. A great way to supplement an organic campaign, we offer digital ads including Facebook, Instagram, and Google as well as print ads & media buying. BRAND & AWARENESSWe forge your brand... then we fortify it! We offer logos & branding, graphic design, review campaigns, Google My Business setup & optimization, BBB accreditation & more. WEB DESIGN & MAINTENANCEA key part of any business and marketing strategy in 2024 and beyond is a mobile-friendly, fast & dynamic website. We offer cutting edge websites, hosting, copywriting, UI & UX optimization & more. PRINTPRODUCTIONWe may be digital experts, but that doesn't mean we overlook traditional print media. We offer brand and sales collateral, business cards, promotional/swag items, direct mail & more. ANALYTICS & RESEARCH... --- About ANVIL A dynamic full-service agency that provides a uniquely personalized boutique marketing experience Proudly Serving the UpstateOur expert team has many years of combined marketing expertise and have contributed to the success of multiple high-profile marketing campaigns. We aren’t your typical transactional marketing agency... We prioritize client relationships, work quality, and an unmatched level of service. We understand that luxury brands are built on a foundation of trust, exclusivity, and a deep understanding of a brand and its target audience. As such, we take a tailored approach to each of our clients and work closely with them to develop a unique strategy that comprehensively meets their needs. Whether it’s creating/enhancing a brand’s identity, creating engaging content, or crafting an impressive website, we’re dedicated to helping our clients achieve measurable results. Excellent rating Based on 8 reviews Trustindex verifies that the original source of the review is Google. We have had a great experience working with Anvil! The entire team is professional, creative, and organized and helped bring our brand ideas to life! ! Liza Dillard Trustindex verifies that the original source of the review is Google. Jon and his team have been great to work with and were a huge part of taking our branding and social media efforts to a higher level. Vee Daniel Trustindex verifies that the original source of the review is Google. Very professional atmosphere! ! I would recommend Anvil to everyone Carla Boyd Trustindex verifies that the original source of the review is Google.... --- We aren't your typical transactional marketing agency... We prioritize client relationships to generate consistent results with an unmatched level of service. Marketing Agency Greenville SC Elevating Luxury Brands We understand that luxury brands are built on a foundation of trust, exclusivity, and a deep understanding of their target audience. Our tailored marketing process allows us to develop a comprehensive strategy that generates results and exceeds expectations. Anvil is a dynamic full-service marketing agency that provides a uniquely personalized boutique marketing experience for our clients. Whether we're creating/enhancing a business's brand identity, designing breathtaking content, or crafting a memorable website, our team is dedicated to producing measurable results. See Our Work Best Builder Marketing CampaignBest Print Marketing CampaignBest Brochure, Newsletter, or Marketing Piece Our Award-Winning Team Our talented team has many years of marketing expertise, contributing to the success of multiple high-profile campaigns. Tom Dillard President Rebecca Hayes Account Manager Tyler Ashe Sr. Director of Web Development Get to Know Us Our Services DIGITAL MARKETING PHOTO & VIDEO PAID ADVERTISING ANALYTICS & RESEARCH PRINT PRODUCTION EMAIL & SMS CAMPAIGNS SOCIAL MANAGEMENT WEB DESIGN BRAND & AWARENESS Learn More A few of our valued clients... Latest from The Forge Check out the latest blog posts from Anvil Marketing Co. Contact Us Curious how we can help ignite your brand? Let's put a few irons in the fire. (864) 987-8877 info@anvilmarketingco. com Let's explore the possibilities... --- Privacy Policy Who we are Our website address is: http://anvilmarketingco. com. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic. com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last... --- --- ## Posts As an upscale entrepreneur with a growing business in the Carolinas, your Google Ads campaign is a crucial part of your overall marketing strategy. To be successful with it, you need to understand the changing variables in terms of search, algorithms, and location. Standing out online requires more than just a premium product — it demands a sophisticated digital presence. Google Ads offers an unparalleled platform for luxury brands like yours to connect with their ideal customers, but profitability hinges on implementing a detailed and strategic approach. Know Your Top Keywords & Phrases Luxury consumers use distinct search patterns that differ from mainstream shoppers. Utilizing tools like Google's Keyword Planner and SEMrush's Luxury Market insights reveals that individuals with ample disposable incomes combine premium qualifiers with product searches. Terms like "exclusive," and "limited edition" frequently appear alongside specific product searches. Additionally, luxury searchers often seek experiences rather than just products, making long-tail keywords particularly valuable. Use Disruptive Ad Copy Standard advertising approaches won't bring the results you seek in the luxury sector. Your ad copy must mirror the exclusivity of your brand while maintaining Google Ads' strict character limits. A/B testing becomes crucial here, allowing you to experiment with different emotional triggers and value propositions. Remember that luxury customers respond to authentic scarcity marketing and unique selling propositions that emphasize heritage, craftsmanship, and personal service. Establish KPI Goals Success in luxury advertising requires looking beyond conventional metrics. While conversion tracking remains essential, sophisticated KPIs should include metrics like view-through conversions,... --- To have and keep a thriving business, you must have a steady flow of new customers. You have to find the people who are searching for what you offer — using the tools they do to make that search easier. For most people, that’s mainly Google or other search engines. Even though social online marketing trends like TikTok and Instagram may have you question whether SEO remains relevant... the answer is a resounding yes. Here's why SEO isn't just surviving but thriving in 2024 and beyond. Search is Still King Even with the rise of social media, search engines remain the primary way people find information, products, and services. Google processes over 8. 5 billion searches daily, and this number continues to grow. When consumers have a need or question, their first instinct is to search – making search engines the ultimate gatekeeper of digital traffic. Keywords Unlock ROI Keywords remain fundamental to connecting businesses like yours with their target audience. The key difference in 2024 is the sophistication of keyword strategy. Instead of simple phrase matching, modern SEO focuses on understanding user intent and creating content that genuinely answers searchers' questions. SEO Outshines Regular Advertising Unlike paid advertising, which stops delivering the moment you stop paying, SEO builds lasting value. A well-optimized website continues attracting organic traffic months and even years after the initial optimization work. While PPC campaigns might deliver quick wins, SEO creates a sustainable foundation for long-term digital success. Targeted Search = Long Term Profits SEO... --- As a business owner, you already know the cornerstone importance of a beautifully designed and easily accessible website. Did you know, though, that there is an actual term and standard for this kind of design, to help you stand out and succeed online? It’s called User Experience, (UX) and it holds the key in helping convert more of your website visitors to loyal customers. Understanding UX User Experience encompasses all aspects of an end-user's interaction with your business, its services, and its products. In the context of website design, UX focuses on creating intuitive, efficient, and enjoyable experiences for your website’s visitors. It's about understanding your prospective customer’s needs, preferences, and behaviors, then designing a website around them. The Significance of UX in Website Design A well-designed UX website can make the difference between a ho-hum online experience, and one that truly engages and converts visitors. By prioritizing UX in your website design, you’re creating a visually appealing online presence that’s also functional and user-friendly. The Need for Accessibility An often overlooked but crucial aspect of UX is accessibility. Designing with accessibility in mind ensures that your website can be used by everyone, including older people or those with disabilities. Accessible design features, such as clear navigation, readable fonts, and keyboard-friendly interfaces, often improve the experience for all users, regardless of abilities. Key Benefits of UX-Focused Website Design Improved Engagement A website designed with UX principles in mind keeps your visitors engaged longer. Intuitive navigation, fast loading times, and relevant... --- We live in a global village. Technology has made the world our neighborhood, and it’s leveled the playing field for smaller businesses in multiple ways. However, there’s something very special about the “smile and a handshake” business community of Greenville, S. C. We’re a growing and thriving Southern city, with small town charm and accessible amenities. That’s why you don’t have to look farther than out your back door for help in marketing your luxury business. Why go local instead of hiring some national, faceless marketing agency? Here’s why “going Greenville” makes smart business sense: Local Greenville Agencies Know the Community One of the most significant advantages local marketing agencies have is their deep understanding of the community they serve. They live and work in the same area as you do, giving them invaluable insights into local trends, preferences, and cultural nuances. This insider knowledge allows them to craft marketing strategies that resonate with your target audience on a personal level. Your Customers Are Looking for Local Consumers want to “go local” and seek out products and services from companies like yours that have a strong presence in their community. In the growing Greenville area, community spirit is strong. Many businesses like yours prefer to work with nearby agencies because they understand the value of supporting their local economy and building relationships within our charming Southern city. Bigger Profits Are “Right in Your Backyard” The competitive edge that local marketing agencies have translates directly into a potentially improved bottom line... --- As a local business owner, you already know the power of SEO. You want your ideal customers to find you quickly and easily. Your business growth and sustainability depend on it. By knowing and focusing on the right keywords and phrases, you can significantly boost your website's ranking in search results and drive more traffic to your business. Here's how to harness the power of SEO in simple terms. Research Your Top 10 Keywords FirstBefore diving into any SEO strategy, it's essential to identify the most relevant and high-performing keywords for your business. Start by brainstorming terms that potential customers might use when searching for your products or services. Then, use tools like Google Keyword Planner to analyze search volumes and competition levels. Aim to create a list of 10 primary keywords that balance relevance, search volume, and competition. You can then build out your list of additional “long-tail” keywords to target with your blog content. Use Your Keywords in All Your Online MarketingOnce you've identified your top keywords, incorporate them strategically across all your organic digital marketing efforts. This includes your website content, blog posts, business listings and youtube videos. However, be careful not to overuse keywords within a specific content piece, as this can lead to "keyword stuffing" and potentially harm your search rankings. Instead, focus on creating high-quality, informative content that naturally incorporates your chosen keywords. Make Friends with Google AnalyticsGoogle Analytics is a powerful tool that can provide valuable insights into your website's performance and visitor... --- If you’re a business owner confused by social media, you’re not alone. While social media itself has been around for some time, it’s an ever-evolving landscape of new platforms, algorithms and rules that can seem quite daunting. Because let’s be frank. You have better and more important things to do than post reels to Instagram or stories to Facebook. Or dancing on TikTok. Even if you’re not totally DIY-ing your social media strategy, it’s too important of a marketing puzzle piece to leave to chance. And, it's easy to feel pressured to jump on every new social media bandwagon. For your local Greenville business, the key to success isn't necessarily being everywhere—it's being where it matters most. Here are some straightforward tips on how to view and implement effective social media branding and campaigns without overwhelm. Social Media Should Be SimpleThe beauty of social media marketing lies in its accessibility and potential for genuine connection with your audience. Instead of stretching yourself thin across multiple platforms, focus on doing a few things exceptionally well. Such as creating engaging content, deciding which promotions will resonate with your customers, and building a strong brand. Choose The Platforms Your Customers UseWhile TikTok may be the current “it factor” social space, it's not necessarily where your target customers are spending their time. For local Greenville businesses, platforms like Facebook and Instagram often offer more value due to their broader user base, more mature demographic and local targeting options. Design Campaigns that Mix Branding &... --- For Greenville luxury businesses like yours, effective digital marketing is crucial for success. However, business owners like you may find themselves overwhelmed by the complexities of digital marketing, often resorting to a mish-mash of DIY “bootstrapping” strategies that produce muddled results.   Think of it this way. Your resources are much more than just money. Your time and focus are just as valuable. That’s why investing in a team of digital marketing experts who bring a tailored approach to your overall marketing strategies is a smart decision. Outsourcing your marketing to the professionals saves you time, money, and wasted effort.   Here’s why personalized marketing strategies are essential for your Greenville luxury business’ growth. Your Business is Unique & Your Marketing Should Be Too Your upscale business deserves better than a one-size-fits-all solution when it comes to marketing. By investing in customized digital marketing, you ensure that your marketing efforts align perfectly with your brand identity and resonate with your specific audience. This targeted approach leads to higher engagement rates, better conversion rates, and ultimately, a stronger return on investment. Investing Versus Spending for Marketing Investing in your marketing and trusting an expert team to deliver results will always save you money and time in the long run. While bootstrapping your marketing might seem like a cost-effective solution initially, it often becomes a colossal waste of your time and brain power. As a business owner, your focus should be on core operations and strategic decision-making.   Scaling Your Business Requires... --- Attracting high-quality leads quickly is crucial for your Greenville luxury business’ success. That’s why Google Ads stands out as a powerful tool for generating rapid results. By partnering with a professional PPC (Pay-Per-Click) agency, you can leverage the full potential of Google Ads to drive targeted traffic and conversions. Which means more sales and scalability for your business and brand. Let's explore how a PPC agency like Anvil can utilize Google Ads to boost your luxury business's online presence and lead generation. Google Ads Convert Fast When it comes to generating leads with speed, Google Ads delivers. Because campaigns are precisely targeted, your business could see a quick return on investment (ROI). Through compelling ad copy, precise keywords, and optimized landing pages, your conversion rates could experience a serious improvement. Google Ads Complement SEO While search engine optimization (SEO) is essential for long-term organic growth, Google Ads can provide an immediate boost to your online visibility. PPC campaigns help broaden the reach of your SEO efforts by allowing your local luxury business to appear at the top of search results for competitive keywords that may be challenging to rank for organically. Google Ads Are Easily Customizable One of the key strengths of Google Ads is its flexibility and customization options. PPC agencies can tailor your campaigns to align perfectly with your luxury business' unique needs and goals. You can set daily spending limits to control costs, target specific locations to reach local Greenville customers, or focus on particular demographics that... --- Running your Greenville luxury business is more than a full time gig. It’s your passion. Because at the end of the day, it’s your signature brand. You deliver the kind of exclusive, bespoke quality that your customers demand. And that’s no easy feat. There comes a time when even though you want to do it all, you can’t. You can’t be everywhere at once. That’s why you hire a team of trusted professionals to understand and deliver the kind of service you do, even when you’re not there. The same can be said for marketing. As your luxury business grows, you’ll need digital marketing experts to conceive, strategize, implement and measure tailored campaigns that will help scale your brand and reach your ideal clients. Digital marketing is a multi-pronged endeavor, requiring the efforts of professionals who understand your business, your goals, and how to measure the strategies they put in place. Two essential areas they should focus on key performance indicators (KPIs) are Search Engine Optimization (SEO) and Google Ads campaigns. So, how do you know in plain language that these efforts are successful? Let’s look at their individual key performance indicators to find out. Google Ads Conversions. This metric measures the number of desired actions taken by users after clicking on your ad. For luxury brands, conversions might include product purchases, newsletter sign-ups, or booking appointments for high-end services. Tracking conversions helps you understand how effectively your ads are driving valuable customer actions. Cost Per Conversion. This KPI calculates... --- When it comes to marketing your Greenville luxury business, there is a stark difference between investing and simply spending money on “one hit wonders” types of promotions. You may look at marketing as an expense rather than a strategic investment, and you wouldn’t be alone. But to scale your brand the way you dream about, you’ll need to think of your marketing as more of a long game strategy. Here are three key reasons why investing in your marketing provides better ROI than spending on individual campaigns: Investing frees up your time and focus. When you invest in big-picture marketing, you don't have to scramble to put out fires or capitalize on fleeting trends. The heavy lifting is already done, allowing you to focus on running your business while your finely tuned “marketing machine” operates efficiently in the background. Investing plays the long game. Rather than chasing short-term fads or quick wins, investing in marketing is about building sustainable brand awareness and loyalty with customers over time. It's the equivalent of constructing a castle rather than putting up a tent. Your marketing investments compound interest and continue paying dividends years down the road. Investing is about strategy and ROI. Every marketing investment you make as a luxury business owner should be carefully calculated based on research, audience insights, competitive analysis, and ROI projections. It's not just throwing money at tactics—it's executing a comprehensive game plan to systematically move your business toward its goals. Spending, on the other hand, is often... --- In the Greenville luxury market, standing out from the crowd is everything. Our growing area has attracted many upscale businesses, with competitors moving here hoping for a piece of that luxury market pie. You might think that over-the-top marketing would be the only way to go, even if it strayed from your overall brand aesthetic. The truth is, though, that your sophisticated customer is loyal because of your trust factor, which is organically grown over time. That trust is built by being true to your brand, not loud and flashy. Here are three core principles of creating steadfast and loyal customers for life: Building Relationships Luxury purchases are deeply personal and emotional decisions for most buyers. They want to feel a connection to the brand beyond just the product or service itself. Consistent marketing messaging and visuals (such as in email and social media) help customers get to know your brand’s unique personality. From the way you describe your business to your ideal client, being authentic gives customers a chance to know and appreciate the real you. People who resonate with your brand will be drawn to it, and continue to purchase so long as you maintain that authenticity. Building Reputation In the digital age, a luxury brand's reputation is everything. Consistent marketing that reinforces the quality, exclusivity, and prestige of your brand is critical for building and maintaining that solid reputation over many years. If, let’s say, your business receives an odd negative review, the reputation you’ve cultivated over... --- Giving your customers a bird’s eye view of your business is now attainable — with professional drone video footage as part of your overall marketing strategy! In the last few years, many of us have come to appreciate the drone video footage we’ve seen in film and advertising — many times for real estate professionals to show off a home or property’s best attributes. Now, drone video footage is being used for many different kinds of businesses — including luxury brands with a wide range of offerings — from boutique hotels, upscale eateries, custom home builders and more. Whatever luxury business you offer in Greenville, drone video is for you! As the owner of a luxury business, you know that your customers aren’t just buying a premium product or service... they're buying into an elevated lifestyle and aesthetic. To capture the bespoke style of your luxury brand, drone videography offers unique and opulent angles that add interest to your location, community and more. How does drone videography bring the drama? Let’s talk about it:Showcases your business. Drones allow you to showcase your business from sweeping perspectives that simply aren't possible through traditional ground-based videography. You can film epic wide shots of buildings, golf courses and landscapes. With a drone video added to your marketing mix, you add a serious extra oomph to the usual visuals that captures attention and inspires the imagination. Adds alluring drama. Beyond the sheer grandeur of the views, drone footage adds potent drama to your video... --- It could be that your bespoke Greenville business has grown up, and now it’s time to graduate with bigger branding. If you’ve struggled with what to do beyond the DIY bootstrapping version of getting your message across, you’ll want to keep reading. You already know that in growing your brand, It's about more than just what you make or sell; it's about creating an unforgettable customer experience. A well-rounded marketing approach should cover several key elements that work in harmony to elevate your brand's prestige. What are the elements of this approach? Let’s go over them below. Logo. Your logo is your brand’s visual signature. Everything about it should say sophistication, elegance, and exclusivity. It should be recognizable and consistently used across all your marketing mediums from digital, print and social. It needs to reinforce your brand's presence and its luxurious appeal. Brand Voice. Are you familiar, folksy, or old-money sophisticated? Your brand voice should reflect the essence of your luxury offering, resonating with your customer's aspirations and lifestyle. Your brand’s tone, language, and messaging is crucial to establishing a strong and cohesive brand identity. Visual Branding. Visuals are paramount in creating a luxurious brand experience. From the color palette to typography, imagery, and overall aesthetic, every aspect of your visual branding should immerse your customer in your brand’s special qualities. Expert photography, videography, and illustrations convey the luxury appeal of your brand. Social Media. Platforms like Facebook, Instagram and LinkedIn are popular choices for luxury brands to build brand... --- Even if you’re experienced in the world of marketing and its lingo, as a Greenville luxury business owner, you probably haven’t spent too much time obsessing about style guides. You’re busy enough meeting with clients, fulfilling orders and worrying about the day to day operations. You don’t have hours to focus on your brand’s aesthetics, even if you realize the importance of it. However, there are many exciting parallels between your luxury business and a marketing/advertising style guide, so let’s get into it. Basically, a style guide is a cornerstone for all your marketing, a container for all the preferred ways your business is presented to the world — with its brand voice, colors, fonts, and graphics. It eliminates the guesswork for both seasoned and new employees on what to say and how to say it, as well as the signature “look” you have created and standardized for all the world to see. Let’s go through all the components of a winning style guide, so you’ll have more than just a basic understanding of what goes into one, and why. LogoCreation of or rebranding of an existing logo. Specifications for proper logo placement, size, and variations, such as primary and secondary colors, or black and white. Codes are used by professional designers for print or digital applications. FontsThese are the different typography your business uses for all print and digital assets, including font families and related styles. Different fonts apply for headings, body text and other placements. PhotographyThis is where... --- It’s no secret that we are living in challenging economic times. Inflation is rampant, layoffs are increasing, and people are not spending what they normally do on goods and services. However, the good news is that if you own a luxury business, the trends still favor a strong (yet maybe tapered) demand for upscale offerings despite an overall economic downturn. Across the board, though, it’s proven through real world examples that investing in your business in lean times can give you unprecedented advantages. The proof, you might say, is in the cereal. According to an interesting piece via Frontify, breakfast giant Kellogg took its main rival Post to task during the Great Depression, and came out on top. In the 1920s, before soup kitchens and long unemployment lines, Post dominated the breakfast cereal market while Kellogg’s was a far second. After the horrendous stock market crash through the country into financial ruin overnight, Post decided to trim its advertising significantly, while Kellogg’s did the opposite. They actually doubled their ad spend, and “snap crackle and popped” their way to a 30% profit increase! Now, Post is still around, and a successful family of brands. But Kellogg’s has dominated the breakfast cereal market for almost 100 years, due to a bold move made during one of the worst times in American history. Getting back to talking about luxury buyers themselves, we should remember that leaner financial times do not always mean lower luxury spending among loyal consumers. This is partly due... --- The business “blahs” can happen to anyone, even luxury businesses with upscale offerings and clientele. You’ve been “married” to your enterprise for so long, you’re not necessarily unhappy... because orders are still coming in, customers are content... but the thrill is gone. The joie de vive is on life support. You don’t know what to do to break out of it. Do you sit down with your business and simply say, “It’s not you, it’s me? ”All kidding aside, if you’re lacking the same passion for your business you had when you first started, it’s a serious matter. Because like anything else, losing enthusiasm for what you do translates into those you serve — your customers — having less enthusiasm for your business, too. Call it a ripple effect, but feeling ho-hum about your work will always be felt by your customers, employees, vendors and partners. Thankfully, there is a simple solution to the business blahs. You need to refresh your digital marketing. In other words, your company needs a makeover. You’ll need a multi-faceted approach to this endeavor, and it won’t happen overnight. Here are 5 cornerstones of a successful marketing rebirth for your brand:Logo. First, comes your branding. Your logo needs love, and you’ll have to update all your colors, fonts and designs. Whether traditional with a twist or modern and edgy, your logo should be an authentic reflection of you. Photography. Fresh, beautiful images communicate your brand’s vibe and will showcase your luxury business like nothing else.... --- There’s no cutting corners if you’re a Greenville luxury brand with upscale clientele. Everything about your business must exude exclusivity, bespoke details, and prestige. There isn’t room for cheaper substitutes if you want to remain trusted and authentic. And as uncompromising you are for your own business’ products and services... You must approach your marketing with the same focus. Implementing a comprehensive marketing strategy for your business is crucial to attract, nurture and keep loyal and repeat customers. So, what defines a comprehensive marketing strategy? Hubspot has a recent article laying it out here. But here’s a condensed version that explains it a little more succinctly. Bottom line, it’s not as complicated as it might sound. Here are the main aspects you will need to address, to make sure your brand stays consistent, on point, and relevant to your target market. Sophisticated logo, website and graphic design. There are many tools to “DIY” your brand’s visuals like Canva, GoDaddy or Fiverr to turn to when creating these marketing assets by yourself or using a (usually unvetted, fly by night contractor). But doing so means time and potentially money wasted if you don’t get what you envision on the first try. Social media marketing. This is one area where many luxury brands attempt to either wing it themselves or delegate to an administrative assistant, intern or sales person. The truth is, it takes an expert in social media to craft engaging content and effective campaigns. And, there’s that pesky issue of... --- As a luxury Greenville business, you already know the power of a stellar first impression. After all, prestige and brand recognition don’t happen when your presentation falls flat, regardless of what kind of business you’re in. If you’re looking to re-brand or just elevate the luxury brand you’ve already worked so hard to achieve, there’s a few points to keep in mind in order to surpass your customer’s expectations. Most importantly, you’ll need to understand and embrace the idea of brand cohesion. In other words, you don’t want to wear a tux and pair it with some Timberlands. From a recent Forbes article written by Steve Ohanians, “consistency is everything in marketing, but it’s challenging to achieve. ” Across every medium, you’ll want to put forth a voice and aesthetic that shows parallels and congruence, that flows seamlessly from one mode of presentation to the next. So, let’s talk about what that means and how it benefits your brand. Visuals — Graphics and Fonts From your logo to your brand’s colors, you’ll need to choose wisely based on your type of luxury business. If you cater to more conservative audiences, neutrals or muted tones may be preferable, with a well-chosen pop of color here and there. If your target audience is more adventurous, bright colors in your main palette might resonate better. Fonts are also important because they can make a statement without even forming a word first. You’ll need to make sure your fonts are readable and accessible, otherwise... --- As 2023 winds down, most likely you’re taking stock of how well your business performed and ways to boost your profitability in 2024. The downtime is ideal for reflection, planning and for creating your next year’s vision for growth. The forecast for 2024 has promise, even in a somewhat challenging economy, too. According to Luxury Tribune, the market will still grow up to 4% over 2023, which is good news for businesses like yours. For luxury brands in Greenville, it comes down to one simple thing: you have to create time to serve your customers and clients, and delegate the acquisition of those customers to an expert. Because if you’re “wearing all the hats” in your business... And forgive us for being blunt... you’re doing it wrong. We don't like stating the obvious, but if you’re “doing all the things”... you’re going to stay stuck or see your business decline. The reality is, your focus is your business’ most valuable asset. The more focus you have to address and satisfy your customers’ needs, the happier and more loyal customers you create. If you continue to burn the candle at both ends, you’ll literally create self-imposed burnout and other areas of your business will needlessly suffer. Look, we get the whole bootstrapping, DIY grit perspective. It’s what it took to launch your business and get where you are right now. You’re a pioneer, and your dedication has paid off. However, your business has grown up. It needs a grownup marketing plan.... --- The secret is out... Greenville is one of America’s best small cities to call home. Of course we Greenvillers already know this, but it seems the rest of the country has caught on, too! Our scenic beauty nestled at the skirts of the Great Smoky Mountains, family-friendly community, and dynamic downtown scene have attracted people from coast to coast. In fact, Macrotrends confirms that in just the last 3 years, Greenville has gained 30,000 residents! Explosive growth also brings with it opportunities for small luxury businesses as well. Personal, custom products and services offered to new, elite Greenville residents can put you on the map — but only if new and existing folks know who you are. And the only way to ensure your reputation speaks for itself is to engage an agency like Anvil that speaks your brand’s language. With the average new home price hovering around $300K according to real estate website Zillow. com, new arrivals to Greenville are upper middle class with a sizable chunk of discretionary income to spend. And that means ripe opportunities for you as a community-minded luxury brand. So how do you carve out your piece of this growing pie? With a unique digital marketing agency in Greenville worthy of your elevated small business. One that can ensure consistency across all your platforms, imagery, messaging and mediums (both online and offline). Using email, social media, video and custom advertising, Anvil can design a marketing strategy that will attract, engage and convert existing and... --- For luxury brands and businesses, there’s a word that comes to mind that sets them apart: aesthetic. Whether you specialize in luxury interiors, clothing, boutique beauty brands or custom experiences such as travel or real estate... When it comes to creating beauty and your brand’s aesthetic, the content you offer your clients has to be rich in visuals while telling a compelling story. And nothing does that better than professional photography and video production. Customers are especially hungry for video marketing. According to a 2022 Hubspot article, video consumption has soared 215% during the pandemic, and is only climbing higher. To make your photography and video marketing effective, you need to partner with an agency who speaks your luxury brand’s language. You need your clients and customers to experience your product or service in a way they can’t with mere words... but can with artfully created visuals that ignite the desire to buy. Some words to describe effective video and photography? Custom. Exclusive. Emotive. Tactile. Rich. It’s almost better than being there. Forging Something BeautifulHere’s a timely holiday example of how we craft a full-on, immersive experience with video... marrying the flow of a visual story, music, and the cadence of sound, all brought together with seamless editing:You can hear the whoosh of the blacksmith’s torch. The clang of his hammer. And the low whisper of his polishing wheel as he forges a beautiful star from raw iron. You take in the holiday magic of the now-finished star as it... --- Are you a Greenville business adrift in a sea of social media confusion? You might have a few social profiles on Facebook, Instagram and Tik Tok, but have no idea what to post, when to post, or “how to beat the algorithm” (whatever that means, right? ). If you’re struggling with content, posting schedules, engagement, and building a following of raving fans... there is a ton of online advice you can use to get traction in the social sphere. You can use a social media management platform like Hootsuite or Sprout Social, which provides great suggestions on how to create a social calendar based on your business and target audience. A social media management platform can save you time and effort if you have the right team in place to manage it all. For some small businesses though, that might sound like another daunting project you have to undertake. You might review similar businesses like yours and wonder how they seem to be “crushing it” when it comes to attracting and engaging their customers on social platforms where they are most active. Whether you decide to tackle social media yourself or engage an agency to manage it for you will depend on your goals and resources. If your goal is to solidly scale your business, monitoring social media is not really something you will have time to mess around with, if your goal is to be efficient. Real Followers Vs Bots The key to successful social media marketing is a... --- In the current unsteady real estate market, standing out is not just an option; it's a necessity. Here are some key benefits that a well-crafted, high-end marketing strategy can give your Greenville real estate business the edge it needs. 1. Jaw-Dropping Photography & Videography, Including Drone FootageIn an era where platforms like Zillow dominate, captivating visuals are paramount. High-quality photography, videography, and epic drone footage can elevate your listings and home builds, making them sell themselves to potential buyers and clients. Crystal clear composite images and cinematic footage create a lasting impression, ensuring your properties don't just blend in– they stand out. According to a study by the National Association of Realtors, listings with professional photos receive 118% more online views compared to those without. 2. A Fully Custom Website (Beyond a Sad Brokerage-Provided Template Site)Your online presence speaks volumes about your brand. A luxury real estate website should go beyond generic templates. Focus on showcasing your brand, testimonials, and unique selling propositions. While having MLS search functionality on your company website is a nice gimmick, 99% of people use Zillow and Redfin for that. A professionally crafted website emphasizing your expertise, differentiators, and your featured listings is the most important factor for your website. Real Estate Marketing Insider research revealed that 84% of homebuyers consider a real estate agent’s website as a useful source of information during their property search. 3. Crafting a Brand and Messaging that ConnectsBuilding a memorable brand is not just about a catchy tagline; it's... --- When we think about a brand, the first thing that often comes to mind is the logo. However, a brand is more than just a visually appealing symbol. It encompasses the essence of your business, evokes emotions, and builds trust with your audience. In this article, we will dive into the true power of branding and explore why your brand is not just a logo. 1. Brand Identity Your brand is the face of your business, representing its values, mission, and personality. It is the unique identity that sets you apart from your competitors. While a logo is a crucial element of your brand identity, it is just the tip of the iceberg. The colors, typography, imagery, and overall design language create a cohesive brand identity that resonates with your target audience. 2. Emotional Connection Great brands can connect with people on an emotional level. They spark feelings, memories, and aspirations. Think about brands like Apple, Nike, or Coca-Cola. These brands have successfully tapped into the emotions of their customers, building loyalty and trust over time. A brand that goes beyond a logo and creates an emotional connection can form lasting relationships with its audience. 3. Brand Experience Your brand is not just about what you say; it's about how you make your customers feel. Every touchpoint with your audience, from your website to customer service interactions, contributes to the overall brand experience. Consistency in messaging, tone of voice, and visual elements across different platforms helps to reinforce your brand... --- If you’re reading this article, you’ve likely stumbled down the rabbit hole trying to figure out where to start when it comes to marketing your local business on Google. As you’ve likely discovered, search marketing can take you down many different paths and it’s not always obvious which one is worth your time. So, let’s boil it down to the basics. Whether you run a luxury boutique hotel, lead a high-powered real estate team, have a mom-and-pop shop, or high-end local business, here are the initial, most effective strategies we recommend at Anvil Marketing Co to help get your business to the top of search. Lay the Groundwork with a Well-Optimized Website & Business Listing Your business's online journey starts with a strong foundation: a well-optimized website and Google Business Listing. Your website should be a user-friendly, responsive, and visually appealing centerpiece that accurately showcases your products, services and brand voice. Take a look at our article, Top 5 Website Must-Haves in 2023, for a detailed refresher on the core elements required of a high-ranking website! Your Google Business Listing is your storefront in the world of Google Maps. It’s important for all businesses but vitally so for those with brick-and-mortar locations where customers, clients or patients visit. Ensure that your business information, such as your name, address, phone number, business category, website and operating hours, are all accurate and up to date. Aside from your website, your Google Business listing is the second highest priority for getting found on... --- In today's digital era, nailing your social media game is necessary for personal branding, business growth, and keeping up with ever-changing trends. Whether you are responsible for a single account or juggling multiple platforms, these five tips will be your secret to success! 1. Craft a Comprehensive Content Calendar Creating a content calendar is the backbone of a successful social media page. Start each month with a well-structured plan that outlines your content themes, topics, national days/holidays, and posting schedule. This calendar will act as your roadmap, ensuring consistent and diverse content that resonates with your audience. Each month we craft personalized monthly calendars for every client, aligning with their unique guidelines and business objectives.     2. Prioritize the Right Channels Recognize that not all social media platforms carry the same weight, and it's crucial to pinpoint where your target audience engages the most. For instance, if your business operates in the financial sector, harness the potential of LinkedIn's professional networking sphere. If your focus is on a fashion channel or home décor, platforms such as Pinterest might set the perfect stage. We commence our process with a kickoff meeting, during which we collaboratively brainstorm your intended audience and compile a roster of impactful social media platforms that best suited your brand.     3. Master the Art of Repurposing and Cross-Promotion    Efficiency is key when managing multiple social media accounts. One powerful strategy is to repurpose your content across different platforms, tailoring it to each platform's unique... --- In 2023, we’re well beyond asking if a business needs a website. Whether you’re starting a new business, rebranding, refreshing your website, or just stepping out of your smoking Delorean into the 21st century, what you need to consider is what that website must have to accomplish your business’s goals. There are 3 main questions to consider when evaluating your website. First, does it accurately represent your brand and voice? Secondly, will it perform well SEO-wise (rank on Google)? Lastly, will it convert visitors into leads or customers? Here are the top 5 elements that will help you answer all those questions with a resounding yes. 1. Channel Your Inner Hemingway (Authentic Copy that Meets User Intent) When starting a new website-build project at Anvil, your Greenville marketing agency, one aspect that clients often overlook is the copy that will comprise their website. While engaging graphics and fun animations might be visually appealing, the vast majority of value your website will provide is actual original, high-quality copy that resonates with your target audience. Creating content that answers user queries, provides value, and keeps visitors engaged will not only enhance your search engine rankings but also foster a positive user experience. Search engine’s reward original copy and punish plagiarism, so even with ethics aside, copy-and-pasting from your top competitor’s website is off the table. With the tidal wave that has been AI-generated content in 2023, it’s tempting to just extract filler content from ChatGPT and call it a day. However, that’s... --- With the rise of tools like artificial intelligence, templated drag and drop website builders and accessible social media, many business owners are pondering the merits of DIY-ing their marketing efforts. At first glance, it seems like a money-saving way to keep your business running in a tight economic environment. While it’s possible to do-it-yourself (if you have the manpower, dedication and time), hiring an experienced marketing agency in Greenville with the right expertise and strategic approach will likely take your business from simply surviving—to thriving. Let’s break down a few of the main pros and cons. Web Design & Optimization: How Hard Could it Be? Sure, you could fire up Wix and drag and drop a few photos and a bit of AI-generated copy into a template, but is that useful for your target audience? Does it accurately present your brand? Will it help convert views into conversions? Will anyone even be able to find it? Your company's website is often the first point of contact for potential customers, making it essential to create a positive and memorable impression. Marketing Agencies like Anvil Marketing Co employ website experts with years of experience who understand the intricacies of user experience (UX) design, responsive (mobile-friendly) layouts, and conversion optimization. A marketing agency can build your business a visually appealing and user-friendly website that aligns with your brand identity, enhances your online presence, and drives meaningful engagement and conversions. Professional Photography & Videography... I Just Need a Smartphone, Right? High-quality visual content is... --- Let's Celebrate! Join us Wednesday, April 26th at 4-6PM to learn more about Anvil Marketing Co. and meet our awesome team. We’ll have good food, drinks, music, networking opportunities, door prizes, & more! Location: 1243 Pendleton St, Greenville, SC 29611 --- Welcome to THE FORGE, the new blog from our team at Anvil Marketing Co, where you'll stay up to date on all things marketing, local happenings in Greenville, company updates and more! Today we're excited to share the awesome photo above (captured by our photographer extraordinaire and Digital Marketing Manager, Justin) of our new storefront and signage located in the West Village! In a few weeks we'll be opening our doors, so don't forget to sign up for the Grand Opening event below! We'll have music, prizes, food, drinks and some great company getting to know our fellow "villagers" in the area. Sign up for our Grand Opening! Now, let's take a quick moment to introduce ourselves and share why we're the top marketing agency in town! Through the combined 61 years of experience of our leadership team, we offer an in-house marketing team "boutique" feel—without the headache of managing everything yourself! We aren't some faceless monolithic agency, you'll know our team by name. And while we aren't the stuff-y types, we know our stuff. Our specialties are luxury brands, real estate marketing, and other industries where a you need a fine touch and a next-level understanding of your audience. Whether it's a beautiful new website, stunning photography, a strategic ad campaign with tangible results, or a brand new logo, we'll hammer out the details. Reach out if we're speaking your language! We'll see you at the party. --- ---