CASE STUDY

Dillard-Jones Builders

As the premier luxury home builder for the fabled Carolinas, Dillard-Jones could only trust their marketing to the experts at Anvil for long term success.

BRANDING & DESIGN

A timeless and traditional logo featuring the Dillard’s beloved labrador, paired with their all-inclusive tagline of “Design | Build | Dwell | Maintain” encompasses the homegrown and friendly, white-glove service you’d expect from a brand as prestigious as Dillard-Jones.

Photography & Videography

Eye-candy might be the best way to accurately describe the stunning photography you’ll see when viewing Dillard-Jones’ galleries of custom homes and divinely-inspired interiors. Expertly navigated drone and storytelling-style videography shows prospective buyers every last artistic detail in their building process.

Social Media

Showcasing the craftsmanship Dillard-Jones is known for and making it engaging and conversational was the goal for this brand’s social media strategy.

WEBSITE REFRESH & OPTIMIZATION

A sophisticated website that was still user-friendly and richly saturated with amazing photography and captivating copy was exactly what Dillard-Jones required to attract and convert browsers to buyers.