In the current unsteady real estate market, standing out is not just an option; it’s a necessity. Here are some key benefits that a well-crafted, high-end marketing strategy can give your Greenville real estate business the edge it needs.
1. Jaw-Dropping Photography & Videography, Including Drone Footage
In an era where platforms like Zillow dominate, captivating visuals are paramount. High-quality photography, videography, and epic drone footage can elevate your listings and home builds, making them sell themselves to potential buyers and clients. Crystal clear composite images and cinematic footage create a lasting impression, ensuring your properties don’t just blend in– they stand out.
According to a study by the National Association of Realtors, listings with professional photos receive 118% more online views compared to those without.
2. A Fully Custom Website (Beyond a Sad Brokerage-Provided Template Site)
Your online presence speaks volumes about your brand. A luxury real estate website should go beyond generic templates. Focus on showcasing your brand, testimonials, and unique selling propositions. While having MLS search functionality on your company website is a nice gimmick, 99% of people use Zillow and Redfin for that. A professionally crafted website emphasizing your expertise, differentiators, and your featured listings is the most important factor for your website.
Real Estate Marketing Insider research revealed that 84% of homebuyers consider a real estate agent’s website as a useful source of information during their property search.
3. Crafting a Brand and Messaging that Connects
Building a memorable brand is not just about a catchy tagline; it’s about creating an iconic identity. Think beyond clichéd billboards and bus bench ads. Collaborating with a marketing agency can help you develop a unique, recognizable brand identity and messaging. Make your name synonymous with real estate expertise or home building, ensuring people think of you first when they consider buying, selling or building a home.
According to Edelman’s Trust Barometer, 81% of consumers said “trust in a brand” is either a deciding factor or deal-breaker in their purchase decisions.
4. Getting Found in a Sea of Online Competition
Word-of-mouth referrals are valuable, but to expand your reach, digital marketing is indispensable. Whether it’s utilizing Google Ads to secure top search positions, optimizing your website and business listings for SEO, or engaging your audience on social media, a well-thought-out digital marketing strategy is key. Having a well-optimized online presence ensures that your efforts translate into actual visibility and potential leads.
According to HubSpot, companies that blog receive 97% more links to their website, indicating the power of content marketing in increasing online visibility.
When the real estate market is uncertain, investing in strategic marketing is not just an option; it’s a strategic imperative. As the heavy hitters plant their feet and the thinner skinned competition bows out, staying ahead requires a proactive approach. Don’t wait for opportunities; create them. Contact Anvil Marketing Co. today to elevate your real estate business and take your marketing to new heights. Your success story begins with the right marketing partner.