It could be that your bespoke Greenville business has grown up, and now it’s time to graduate with bigger branding. If you’ve struggled with what to do beyond the DIY bootstrapping version of getting your message across, you’ll want to keep reading.
Basically, a style guide is a cornerstone for all your marketing, a container for all the preferred ways your business is presented to the world — with its brand voice, colors, fonts, and graphics.
Across every medium, you’ll want to put forth a voice and aesthetic that shows parallels and congruence, that flows seamlessly from one mode of presentation to the next.
When we think about a brand, the first thing that often comes to mind is the logo. However, a brand is more than just a visually appealing symbol. It encompasses the essence of your business, evokes emotions, and builds trust with your audience. In this article, we will dive into the true power of branding and explore why your brand is not just a logo.
