It could be that your bespoke Greenville business has grown up, and now it’s time to graduate with bigger branding. If you’ve struggled with what to do beyond the DIY bootstrapping version of getting your message across, you’ll want to keep reading.
Basically, a style guide is a cornerstone for all your marketing, a container for all the preferred ways your business is presented to the world — with its brand voice, colors, fonts, and graphics.
Getting back to talking about luxury buyers themselves, we should remember that leaner financial times do not always mean lower luxury spending among loyal consumers.
Because like anything else, losing enthusiasm for what you do translates into those you serve — your customers — having less enthusiasm for your business, too.
Implementing a comprehensive marketing strategy for your business is crucial to attract, nurture and keep loyal and repeat customers.
