The business “blahs” can happen to anyone, even luxury businesses with upscale offerings and clientele.
You’ve been “married” to your enterprise for so long, you’re not necessarily unhappy… because orders are still coming in, customers are content… but the thrill is gone. The joie de vive is on life support.
You don’t know what to do to break out of it. Do you sit down with your business and simply say, “It’s not you, it’s me?”
All kidding aside, if you’re lacking the same passion for your business you had when you first started, it’s a serious matter.
Because like anything else, losing enthusiasm for what you do translates into those you serve — your customers — having less enthusiasm for your business, too.
Call it a ripple effect, but feeling ho-hum about your work will always be felt by your customers, employees, vendors and partners.
Thankfully, there is a simple solution to the business blahs.
You need to refresh your digital marketing. In other words, your company needs a makeover.
You’ll need a multi-faceted approach to this endeavor, and it won’t happen overnight.
Here are 5 cornerstones of a successful marketing rebirth for your brand:
Logo. First, comes your branding. Your logo needs love, and you’ll have to update all your colors, fonts and designs. Whether traditional with a twist or modern and edgy, your logo should be an authentic reflection of you.
Photography. Fresh, beautiful images communicate your brand’s vibe and will showcase your luxury business like nothing else. Well, except for an expertly filmed and edited video. Both are best left in the hands of a capable team of creative professionals.
Design. From your website, social media profiles, to printed collateral and more, professional design balances your brand’s energy and aesthetic with appealing graphics that speak your customer’s lobe language.
Social media. Part of successful social engagement means using platforms where your customers hang out online. Are they an older demographic that prefers Facebook? Or perhaps Instagram is more popular with them. Whether it’s Facebook, Insta, Tik Tok, LinkedIn or Pinterest, an experienced social media manager can devise campaigns that increase visibility and help feed your prospect pipeline.
Copy and content. Your brand voice shapes the way you communicate with your clients and customers. It takes the skill of an experienced copywriter to help you establish and grow your brand’s influence with the kind of voice that resonates with your audience.
Now that we’ve unpacked all that, you’re probably wondering… how on earth do you undertake such a large project? There are so many moving parts, and you still have to run the day-to-day operations of your luxury business.
The good news is, you can accomplish a complete rebranding and marketing refresh with just a few hours of your time invested, when you leave it to the experts at a top marketing agency (like the team at Anvil). When it comes to logos, web design, graphics, photography, videography, social media and copywriting… we’ve got you covered! All you have to do is help us lay the groundwork and we’ll do the rest.
Use this link to schedule a free discovery session today.
