In the Greenville luxury market, standing out from the crowd is everything. Our growing area has attracted many upscale businesses, with competitors moving here hoping for a piece of that luxury market pie.
Now, drone video footage is being used for many different kinds of businesses — including luxury brands with a wide range of offerings — from boutique hotels, upscale eateries, custom home builders and more.
It could be that your bespoke Greenville business has grown up, and now it’s time to graduate with bigger branding. If you’ve struggled with what to do beyond the DIY bootstrapping version of getting your message across, you’ll want to keep reading.
Basically, a style guide is a cornerstone for all your marketing, a container for all the preferred ways your business is presented to the world — with its brand voice, colors, fonts, and graphics.
Getting back to talking about luxury buyers themselves, we should remember that leaner financial times do not always mean lower luxury spending among loyal consumers.
Because like anything else, losing enthusiasm for what you do translates into those you serve — your customers — having less enthusiasm for your business, too.
Implementing a comprehensive marketing strategy for your business is crucial to attract, nurture and keep loyal and repeat customers.
Across every medium, you’ll want to put forth a voice and aesthetic that shows parallels and congruence, that flows seamlessly from one mode of presentation to the next.
For luxury brands in Greenville, it comes down to one simple thing: you have to create time to serve your customers and clients, and delegate the acquisition of those customers to an expert.
Explosive growth also brings with it opportunities for small luxury businesses as well. Personal, custom products and services offered to new, elite Greenville residents can put you on the map — but only if new and existing folks know who you are.
